We just love the new unplugged advertising campaign launched recently by Royal Carribean, the cruise line that takes travelers to sunny destinations throughout the Carribean.

In the advertisement, a young woman holds a conch shell to her ear. The shell presumably whispers of the sea and makes us want to get away from it all.

Viewers of the ad are encouraged to put down their cell phones and tune into “shellphones.”

A tagline reads: “The Sea is Calling. Answer it Royally.” Other ads referring to the “shellphone” inform readers that: “You don’t recharge it. It recharges you.”

Of course one doesn’t need a luxury cruise to get away from the hectic pace of life symbolized by our cell phones.

The next time you need to get away from it all, simply click the “off” button on your cell phone. You might even consider a cruise to someplace sunny – even if it’s only in your imagination.